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3 min. read

Are You Using Membership Cards?

Trump email

How many membership cards do you have in your wallet? Chances are at least a couple.

Owning a membership card is a statement. It represents something meaningful to you or to show off.

Why Use Them?

Give your supporters a reason to donate to your campaign. Membership cards are a way for you to send gifts straight to your supporters’ homes at no cost to you or your organization.

Merch increases conversions and leads to higher average donations too!

As you can see above, you can create membership cards for any reason: club levels, events, and most importantly, sustaining memberships.

Building a Recurring Subscription Program

Growing your recurring subscriptions is the best way to build a reliable source of revenue for your campaign.

PRO-TIP: When offering membership cards, utilize WinRed’s program to require a recurring subscription to qualify for merchandise. Learn more here.

Offering membership cards gives donors another reason to give and support your campaign for the long run. We recommend offering three levels of sustaining membership at increasing price points.

This gives the donor something to feel proud of while you raise more for victory!